YTLHP had marketing materials that looked dated and did not reflect their hotels’ luxury status in the hospitality industry. The hotels under its wings were producing their own communications without a standard application of YTLHP’s identity. 3nity’s task was to revamp the marketing collaterals for the Luxury resorts and spas. We were also asked to set guidelines for the Resorts, Spa Village and YTLHP group identities.
