Friday, May 12, 2017

UNDI Campaign

This is an awareness campaign focused on the younger generation to register and vote for their country during the upcoming election. The empty box is a space for people to voice out their opinions and reason why they want to vote for Malaysia. They can also use different U typefaces to represent themselves in their own unique way.



Friday, April 28, 2017

Paper, for life

A tree gives life to paper and the latter gives life to ideas. A clean sheet of paper is like tabula rasa, the blank slate that is ready for any creative possibility. At the same time, the nature of paper is like a human being. It has different characteristics, textures, colours, smells, temperament, weight, and it ages. Choosing the right paper for a project by observing and knowing paper’s different natures can make the difference between a good and an exquisite job.

Yet, paper is not limited to print as it pushes the boundary across different disciplines: art, architecture, product and fashion. Paper may seem fragile yet it can be strong at the same time. Inspiring examples have been demonstrated by Shigeru Ban, a Japanese architect known for innovative heavy-duty paperwork, who has quickly and efficiently housed disaster victims with recycled cardboard tubes. In 1995, Ban built a temporary church after the Kobe Earthquake, which is still in use.

Despite our reliance on the digital medium, paper is still very much alive; it engages our senses in a way that the digital medium never could. The paper master, Li Hongbo, emphasizes that fact with his sensuous paper sculptures in motion. Today, we are finding ourselves being more appreciative of paper as a beautiful and versatile material for us to explore our creativity. With the emergence of even a wider range of materials, paper is here to stay.


The visionary starts with a clean sheet of paper and reimagines the world. – Malcolm Gladwell

A poster that was aged by the tropical sun and torrential rain.


Less is more

When plain paper is crafted in a simple way, stacked and juxtapositioned in a play of light and shadow, the results can surprisingly look like art.









Paper's experience
Paper, like a person, acquires interesting characteristics after undergoing extreme experiences. After being neglected under the sun and rain, angrily crumpled or carelessly burnt and stomped upon; new textures and marks give it a look like no other. These are akin to scars that tell a story.

Paper’s age
The stains, smell and fragility that reveal themselves as paper ages give it a nostalgic character.



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