Monday, February 15, 2010

YTL - Starhill

YTL Hotels & Properties Sdn Bhd (YTLHP) is a division of YTL Corporation that manages its accommodations and hospitality portfolio in Southeast Asia. The world-renowned Pangkor Laut Resort, Tanjong Jara Resort, Spa Village Pangkor Laut and Spa Village Tembok Bali are among the entities under the Luxury brand.

YTLHP had marketing materials that looked dated and did not reflect their hotels’ luxury status in the hospitality industry. The hotels under its wings were producing their own communications without a standard application of YTLHP’s identity. 3nity’s task was to revamp the marketing collaterals for the Luxury resorts and spas. We were also asked to set guidelines for the Resorts, Spa Village and YTLHP group identities.

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