Saturday, November 14, 2009

Scheweppes

F&N Coca-Cola came to us asking for a redesign of the existing Schweppes soda drink. Where the old design had targeted the soft drink market in general, the new design would target a more up-market clientele, specifically for consumption as an alternative to alcohol in clubs and bars. Our solution makes use of the inherent sleekness of aluminium, giving it an urban and contemporary feel. This, coupled with bold graphic representations of the flavours — lime, lemon, grapefruit — made for the successful rebirth of the newly-named Schweppes flavoured sparkling drinks.

Previous Next home