Monday, March 15, 2010

Dasein Academy of Art

The DASEIN Academy of Art is an art school based in Kuala Lumpur. Offering courses like Graphic Design, Illustration, Fine Art, Mass Communication, Animation, and Digital Media – it believes good holistic education can cultivate creativity among young Malaysians.

3nity was approached to produce unique and interesting marketing material for DASEIN. This material should also double as a prospectus for courses available.

Main Objective –
To inspire potential art students and to instill the concept of creativity being a way of life.

Prospectus –
The team at 3nity developed the idea of a little book that has blank pages for journalling/notes, but also contained functional and practical knowledge about Art and Design.

The book was divided into 2 parts:
1. The Process – Impartation of Knowledge (this includes information about courses available)
2. The Journey – Blank pages for students to personalize their creative journey.

Packaging for the prospectus was also two-pronged. The paper wrapping the prospectus was an attractive poster, but it also contained information about the ‘Dasein Circle Challenge’ – an online creative challenge that potential students can
participate in to win attractive prizes.

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