3nity was approached to produce unique and interesting marketing material for DASEIN. This material should also double as a prospectus for courses available.
Main Objective –
To inspire potential art students and to instill the concept of creativity being a way of life.
Prospectus –
The team at 3nity developed the idea of a little book that has blank pages for journalling/notes, but also contained functional and practical knowledge about Art and Design.
The book was divided into 2 parts:
1. The Process – Impartation of Knowledge (this includes information about courses available)
2. The Journey – Blank pages for students to personalize their creative journey.
Packaging for the prospectus was also two-pronged. The paper wrapping the prospectus was an attractive poster, but it also contained information about the ‘Dasein Circle Challenge’ – an online creative challenge that potential students can
participate in to win attractive prizes.
