Monday, March 15, 2010

Kuwait Finance House - iliv

Kuwait Finance House (KFH) approached 3nity with a request to brand its many luxury properties acquired from around the world. Despite their varied characteristics and geographical locations,we identified a common trait among KFH’s properties – they are all luxury residences of the finest quality and are profitable investment pieces. It was decided to house them under one brand so that the collection could have a focused positioning and be effectively marketed. A brand naming exercise followed then a brandmark was created and implemented. A communications strategy was also drawn out to establish and communicate the newly created brand, ILIV.

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